According to Clow & Baack (2013) consumer purchasing process has five steps. These steps play as important tools to help the marketers create significant effective marketing strategies. In particularly, being awareness stages of consumers purchasing process leads to the successes in applying target communication tools to stimulate consumers to decide to buy products or services.
The model of Clow & Baack shows that purchase decision of consumers is completed after customers recognize what they need and understand the products completely. Another important step of this model is post purchase evaluation. In this step, customer can evaluate not only quality of product but also customer services of brand or company
The model of Clow & Baack shows that purchase decision of consumers is completed after customers recognize what they need and understand the products completely. Another important step of this model is post purchase evaluation. In this step, customer can evaluate not only quality of product but also customer services of brand or company
Kotler et al (2011) also point out another consumer purchasing process based on a research of consumer psychology. This process also consists of five stages
This study of Kotler et al (2011) performs that the buying behavior of consumers is affected firstly by the motivation. Mostly, it is based on personal physiology such as perception and attitudes.
This study of Kotler et al (2011) performs that the buying behavior of consumers is affected firstly by the motivation. Mostly, it is based on personal physiology such as perception and attitudes.
In 1997 Matsuno introduced 7 steps when studying about the purchasing behavior of consumers
Similarly, the model of Matsumo express that purchasing behavior is impacted by preference and information that collected by surrounding links.
Similarly, the model of Matsumo express that purchasing behavior is impacted by preference and information that collected by surrounding links.
Obviously, these process models are systematic. If companies understand and apply suitably in specific issue, it can help them to achieve the customers’ loyalty successfully.