PREFERENCES
Ab Hamid, N. R., Akhir, R. M., & Cheng, A. Y. (2013). Social media: An emerging dimension of marketing communication. Journal of Management and Marketing Research, 12, 1-8.
Clow, K. E. & Baack, D. (2012). Integrated Advertising, Promotion, and Marketing Communications (ed 6th). England: Pearson Education Limited
Court, D., Gordon, J., Perrey, J. (2012), "Measuring marketing's worth", McKinsey Quarterly, Vol. 3 pp.113-118.
Dolan, R. (2011). Social Media as a Marketing Communications Strategy. Adelaide: University of Adelaide.
Duncan, T. (2005). Using advertising and promotion to build brands. In Principles of advertising & IMC (2ND ED., PP.3-24). New York: McGraw-Hill.
Kotler, P. & Keller, K. L. (2012). Marketing Managemen (14th ed). New Jersey: Pearson.
Levinson, J. (2010). Guerrilla Social Media Marketing, 100+ Steps to Grow Your Online Audience, Attract Customers and Drive Profits. Entrepreneur Press; Canada.
Matsuno, K (1997). Investing the antecedent and outcomes of customer firm transaction cost savings in a supply chain relationship. Journal of business research. 59(1). Pp 62-72
Schultz, D. E. (2002). Marcom model reverses traditional pattern. Marketing News, 36(7), 8.
Schultz, D. E., & Peltier. (2013). Social media's slippery slope: Challenges, opportunities and future research directions. Journal of Research in Interactive Marketing, 7(2), 86-99.
Scott, D.M. (2011). The New Rules of Marketing and PR. (2nd ED). John Wiley and Sons Inc: New Jersey.
Telstra (2013). Telstra keeps 120 eyes on social media, checking for complaints. Retrieved from http://www.news.com.au/technology/telstra-keeps-120-eyes-on-social-media-checking-for-complaints/story-e6frfro0-1226328034988
Telstra (2013). Telstra opens next chapter of social media customer service. Retrieved from http://exchange.telstra.com.au/2011/08/16/telstra-opens-next-chapter-of-social-media-customer-service/
Woods. J. (2005). Digital Influencers: do business dare overlook the power of blogs? In Communications World. (Jan-Feb 2005, pg 25-26). International Association of Business Communication.
Clow, K. E. & Baack, D. (2012). Integrated Advertising, Promotion, and Marketing Communications (ed 6th). England: Pearson Education Limited
Court, D., Gordon, J., Perrey, J. (2012), "Measuring marketing's worth", McKinsey Quarterly, Vol. 3 pp.113-118.
Dolan, R. (2011). Social Media as a Marketing Communications Strategy. Adelaide: University of Adelaide.
Duncan, T. (2005). Using advertising and promotion to build brands. In Principles of advertising & IMC (2ND ED., PP.3-24). New York: McGraw-Hill.
Kotler, P. & Keller, K. L. (2012). Marketing Managemen (14th ed). New Jersey: Pearson.
Levinson, J. (2010). Guerrilla Social Media Marketing, 100+ Steps to Grow Your Online Audience, Attract Customers and Drive Profits. Entrepreneur Press; Canada.
Matsuno, K (1997). Investing the antecedent and outcomes of customer firm transaction cost savings in a supply chain relationship. Journal of business research. 59(1). Pp 62-72
Schultz, D. E. (2002). Marcom model reverses traditional pattern. Marketing News, 36(7), 8.
Schultz, D. E., & Peltier. (2013). Social media's slippery slope: Challenges, opportunities and future research directions. Journal of Research in Interactive Marketing, 7(2), 86-99.
Scott, D.M. (2011). The New Rules of Marketing and PR. (2nd ED). John Wiley and Sons Inc: New Jersey.
Telstra (2013). Telstra keeps 120 eyes on social media, checking for complaints. Retrieved from http://www.news.com.au/technology/telstra-keeps-120-eyes-on-social-media-checking-for-complaints/story-e6frfro0-1226328034988
Telstra (2013). Telstra opens next chapter of social media customer service. Retrieved from http://exchange.telstra.com.au/2011/08/16/telstra-opens-next-chapter-of-social-media-customer-service/
Woods. J. (2005). Digital Influencers: do business dare overlook the power of blogs? In Communications World. (Jan-Feb 2005, pg 25-26). International Association of Business Communication.